Tomorrow is Valentine's Day. A day originating with the Catholic church and St. Valentine and now somehow representative of perhaps our society's simulacrum for love. I wanted to post a Valentine's-related video for this post and found the following commercial from the UK interesting. Commonly V-Day ads are geared toward a male audience in light of their "obligation" to charm or lure their loved one or sweetheart with gifts. This ad also appeals to a male audience in that the view focuses on scantily clad women but the tag line of the commercial "give him wood this Valentine's day" implies the product is geared for women to please their male significant other instead. This is a provocative ad, most likely never air-worthy in the United States.
I claim that Valentine's day can be deemed an example of simulacra or as I understand a copy without an original, something we have created to stand representative of an illusory idea. Love takes on different connotations in different circumstances and candy, pink, chocolate and lace belittle a sacred union and feeling between lovers and friends. The corporate holiday frustrates me, however despite my cynicism toward the day it still serves as an excuse to spend too much money and date someone. Here's the ad:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment